Dahon’s Foresight Leads to Success in China
Shanghai, China May 9, 2012 – Dahon, the world leader in folding bicycles, commemorated three decades of innovation with a special birthday celebration as a part of the “30 Years Strong” Anniversary campaign during the 22nd China International Bicycle and Motor Fair in Shanghai.
Approximately 200 of Dahon’s distributors and friends attended the 30 Years anniversary event on the eve of the China Cycle Show. Guests convened for dinner and were presented with current and existing initiatives of the anniversary campaign. Such activities included the presentation of a photography competition as well as the release of authentic Dahon memorabilia such as the first video commercial and media publications highlighting Dahon with iconic celebrities. The buoyant mood continued with the exhibition of the “Hon Convertible”, the company’s first production model alongside special Limited Edition and Replica samples and an impressive display of the 2013 product lineup.