27 May Aggressive Expansion Approach for Dahon in New Markets
Leader in folding bikes regains exclusive brand rights in all markets. New product direction draws excitement during an annual sales conference
Duarte, California, May 27, 2013 – Dahon, the world leader in folding bicycles, concluded its sixth annual international sales conference in Malaysia last week where the company hosted distribution partners from over 40 countries to preview the brand’s upcoming collection, discuss new concepts and provide valuable insight on the company’s future strategies.
Dahon CEO and Founder Dr. David Hon state, “We are excited to see so many new distribution partners here at our sales conference. Recent developments have been very positive for the company and our customers. Having recently regained all rights to the Dahon brand, we are able to better support and empower our teams on all levels to work more efficiently worldwide.”
Presenting the first look at Dahon’s 2014 product range were new Directors of Product Development, Curt Davis and Greg Blake who together bring over 35 years of industry experience to Dahon. The product presentation emphasized a novel approach in raising the standards of Dahon’s R&D department and generated a wave of excitement and enthusiasm amongst the brand’s distributors.
“The Product Development division at Dahon has really reached new heights,” says Ger Leeseman, principal of Buzaglo in the Netherlands and longstanding distributor for Dahon. “We were very impressed with the brand’s showing for 2014 and are excited to see what new advancements Dahon will present in the upcoming year.”
Highlighting the conference was a review of the company’s current sales and developments by Dr. Hon, who painted a very positive and steadily increasing trend for the folding bike market worldwide. In some regions such as Asia, folding bike sales account for up to 30% share of all bicycle sales. This strong development has impelled new distributors to take advantage of the prosperous opportunities with Dahon, expanding Dahon’s distribution network across South America, in Africa as well as in different markets in Europe.
In addition to having regained control of the brand in all markets, Dahon has also reclaimed key digital media channels, including the dahon.com website. The dahon.com site will be used as the brand’s primary online presence and incorporated across all communication efforts including all social media platforms and promotional materials. The existing dahonbikes.com site will be merged to dahon.com – maintaining the brand’s existing identity and positioning.