30 Aug Folding Bicycle Fashion Impulse
Dahon Launches New Global Campaign at Eurobike
Duarte, California. August 30, 2011 – Dahon will launch its new global marketing program in style this coming Thursday afternoon. Titled “Fashion Impulse”, the worldwide leader in folding bikes will celebrate the start of its new marketing campaign with a 30-minute show special at the Eurobike event stage in the Foyer East beginning at 3:15 p.m. (15:15)
Aiming to connect with the global consumer market, the “Express Your Personality” themed campaign is designed to bring a distinctive, fresh visual to the Dahon brand by highlighting the profiles of a series of different personalities along with their bikes of choice. The stars of Dahon’s new ads, striking and unique models who love cycling, will be on hand in person for the festivities. In addition, several of the marquee 2012 Dahon bicycles will be unveiled to the public for the first time during this event.
“Fashion Impulse” takes place on Thursday, September 1, 2011, from 3:15 p.m. (15.15) to 3:45 p.m. (15:45) and is open to all Eurobike attendees. Dahon Founder and CEO Dr. David Hon and members of Dahon’s upper management will be present to kick off the new campaign.